When Income Stops, the Bills Keep Coming
Episode one of an Indonesian financial education series for young workers and families. It lists the costs that continue when income stops, such as home loan payments, electricity and internet, daily needs, education and family health, and asks viewers whether they have prepared financial protection. The tone is calm and reflective, never alarming. It is drawn in the Crude Doodle style with simple marker figures in a vertical format.
Finance Crude Doodle style
- Voice
- Hendra
- Language
- Indonesian
- Length
- 0:32
The brief
This is the brief that made the video. Start from it and change what you like.
Make a 30 second vertical (9:16) financial education short in Indonesian for Instagram Stories, TikTok and Threads, as episode one of a series called Ngobrol Finansial. Open with the hook that a salary can stop but the bills do not. Show a young worker facing bills, then a simple grid of fixed costs that continue: home loan installments, electricity and internet, daily needs, education and family health. Ask viewers to imagine being unable to work tomorrow and whether they have prepared financial protection. Close with the idea that protecting the future matters as much as building income today. Use a warm, firm and calm narrator who pauses around the questions and never sounds alarmist, with simple doodle visuals.
The script
Gaji bisa berhenti. Tagihan tidak. Saat penghasilan terhenti, cicilan rumah, listrik dan internet, kebutuhan harian, pendidikan, serta kesehatan keluarga tetap berjalan. Bukan untuk menakut-nakuti, tetapi agar kita melihat risikonya dengan jernih. Pernah membayangkan jika besok kamu tidak bisa bekerja? Sudahkah kamu menyiapkan perlindungan finansial? Melindungi masa depan sama pentingnya dengan membangun penghasilan hari ini.
