PRUCinta Explained: Pay for 10 Years, Covered for 20
This Indonesian short introduces PRUCinta, a sharia life insurance product, through an example customer aged 30 who pays a monthly contribution of Rp752,000 for ten years and is covered for twenty. It mentions benefit payments during the cover period and a maturity benefit at the end, both subject to the policy terms, and asks viewers to read the illustration and requirements before deciding. It is aimed at people comparing life cover options. The visuals are simple Crude Doodle marker drawings on white with blue and yellow accents.
Finance Crude Doodle style
- Voice
- Hendra
- Language
- Indonesian
- Length
- 0:51
The brief
This is the brief that made the video. Start from it and change what you like.
Make a vertical (9:16) explainer of about 50 seconds in Indonesian introducing the PRUCinta sharia life insurance plan through one worked example. Open by asking how long protection lasts if contributions are paid for ten years. Introduce Budi, aged 30, who pays Rp752,000 a month for ten years for twenty years of protection. Explain that benefit payments are available during the protection period and a maturity benefit at the end, with details and conditions set by the policy terms, and remind viewers to read the illustration and policy requirements before deciding. Close with the line: PRUCinta, pay for 10 years, protection for 20 years. Use a friendly, reassuring narrator with a measured pace and calm emphasis on the figures, simple doodles on white with blue and yellow accents, and no background music.
The script
Berapa lama perlindungan berlangsung jika kontribusi dibayar sepuluh tahun? Simak contoh Budi dalam PRUCinta Prudential Syariah.
Budi berusia tiga puluh tahun. Ia membayar kontribusi tujuh ratus lima puluh dua ribu rupiah per bulan selama sepuluh tahun, untuk perlindungan dua puluh tahun.
Selama masa perlindungan, tersedia manfaat santunan. Rincian dan syarat penerimaannya mengikuti ketentuan polis.
Di akhir masa perlindungan, tersedia manfaat jatuh tempo, juga sesuai ketentuan polis.
Sebelum memutuskan, baca ilustrasi dan persyaratan polis agar memahami manfaat yang berlaku.
Jadi, dalam contoh ini, kontribusi dibayar sepuluh tahun untuk perlindungan dua puluh tahun.
PRUCinta — Bayar sepuluh tahun, perlindungan dua puluh tahun.



